Came across this article from the London Times about the build up of hype for CLOVERFIELD. It also gives the release date for the UK, which is February 1, 2008.
Thanks to my buddy q for the heads up 
Yahoo listed the 10 Most Anticipated Movies of 2008. The list includes CLOVERFIELD and Foxy’s movie SPEED RACER.
Here are links to the official CLOVERFIELD MySpace page and Facebook group:
Help spread the viral buzz for CLOVERFIELD - grab the widget! You can find it on the top of the main EPM page. LESS THAN ONE MONTH TO GO!!!
Let me first say that it annoys me to no end when they split up an interview just so they can post snippets of it for a friggin’ week [/rant]
*sigh*
Okay, with that said, JJ’s right hand man (aka Bryan Burk) talks more about CLOVERFIELD in this SciFiWire interview. This bit is mainly about the name of the movie and the added pressure due to the mega-buzz for the movie.
Finally, what we have all been (im)patiently waiting on - PRESS interviews about CLOVERFIELD!! 
Sorry, couldn’t resist. It’s one month and one day from being released, so now seems to be the official “floodgate” mark.
/Film posted THIS BREAKDOWN of interview points with CLOVERFIELD director Matt Reeves.
My favorite part has to do with the “It’s a lion!” misnomer:
At the last minute, when we were shooting the trailer, we wanted people to know - ’cause we hadn’t created the monster yet - that it was a giant monster movie, we wanted a tease of that. I jumped to the microphone and said the line, “I saw it! It’s alive! It’s huge!” And one of the most amusing things is I had come home and someone on the web had taken that section and started to do an analysis on it and thought I said, “It was a lion.” The way I speak was too fast sometimes and they couldn’t make it out.
C’mon…I KNOW you are laughing your ass off right now.
If there is one person outside of JJ Abrams that knows what the hell all this CLOVERFIELD business is all about - it would be Bryan Burk. And hey, look at that - SciFiWire figured that out, too! Read the interview HERE, taking special note of when JJ came up with the idea.
Here is one snippet from the article:
“It’s an entirely original story and monster,” Burk, a producing partner with Lost co-creator J.J. Abrams, said in an interview in November. “There’s no tie-in to any of our other projects quite yet. We’re obviously fans of the great monster movies. I remember when we were starting Lost, and we had references in it to all our favorite things, be it Jaws or Alien, and this feels like this is the same thing. I don’t think it feels like any other movie you have seen before, but we were definitely inspired by a lot of our favorite films.”
Ah yes, JJ and Co. are quite fond of the hommaging of their favorite movies. Also, for someone who HATES to do interviews, I think Burky does a fine job in this one.
Is it 01-18-08 yet?
The official movie site for CLOVERFIELD is now live. Click on the piccie:
You can watch the trailer over and over again until your eyes cross - even in HD Enjoy!
I giggled myself silly over this article over at /Film.com, because it proves that viral marketing campaigns CAN be fun when the people behind them are …well, Evil Puppet Masters
It seems that the director of last Monday’s HEROES episode “Cautionary Tales” was Greg Yaitanes, and HEROES EP Greg Beeman revealed a series of photos of HEROES actors holding SLUSHO cups over at his blog that he says were set up by Yaitanes. Now, in the realm of “Six Degrees of JJ Abrams,” Yaitanes directed one of my favorite episodes of ALIAS, called “Another Mister Sloane” (Joel Grey FTW!!), plus two important episodes of LOST - “Solitary” and “Special.” So yeah, he’s connected to the BR boys in some fashion - but why these SLUSHO pics with the HEROES cast? The only explanation is a vague one (you’re shocked, I can tell):
Now, the next group of photos falls into the “don’t ask/don’t tell” category. I credit Greg Yaitanes for staging all these pix, under the supervision of Joe Pokaski. Their cultural significance will become clear in the coming months, so… pay attention!
For my fellow ALIAS fans, I would have to say that the following two pics were my faves:
And for those who watched Monday’s episode of HEROES, that cup that Elle (Kristen Bell) was drinking out of in her car while she waited with Mohinder at the beach should look VERY familiar
Now, what the hell does this have to do with Cloverfield? No idea - but it’s fun, isn’t it?
Could not think of a better way to resurrect the EPM blog than with a link to the SECOND CLOVERFIELD TRAILER, available exclusively over at Empire Online.
For the record…Bad Robot still PWNS me.
GUH!!!! WANTS IT NOW!!!!
According to a message from JJ that Harry Knowles at AICN received, those Ethan Haas sites DO NOT have anything to do with the “Cloverfield” movie. The only site that he affirms as being legit is the www.1-18-08.com site mentioned here previously.
Stay tuned…
Another photo has been added to the www.1-18-08.com “Cloverfield” site. I haven’t been able to get the two photos to reveal anything, though it is possible to click and drag the photos around the page. Anyone have any luck getting the site to do anything more than that yet?
Opening the comments up for this one.
The Hollywood Reporter posted an article that gives some casting information for the top secret “Cloverfield” movie that JJ & Co. has been working on.
This ain’t your daddy’s marketing campaign.
First off — I HAVE NO INSIDER KNOWLEDGE REGARDING THIS MOVIE. I’m just playing along like the rest of you, while being taunted mercilessly by people who DO know.
Here are some sites that we have been led to believe are part of the viral marketing campaign:
http://www.1-18-08.com
http://www.ethanhaaswasright.com
http://ethanhaaswaswrong.blogspot.com
Good hunting.