I giggled myself silly over this article over at /Film.com, because it proves that viral marketing campaigns CAN be fun when the people behind them are …well, Evil Puppet Masters
It seems that the director of last Monday’s HEROES episode “Cautionary Tales” was Greg Yaitanes, and HEROES EP Greg Beeman revealed a series of photos of HEROES actors holding SLUSHO cups over at his blog that he says were set up by Yaitanes. Now, in the realm of “Six Degrees of JJ Abrams,” Yaitanes directed one of my favorite episodes of ALIAS, called “Another Mister Sloane” (Joel Grey FTW!!), plus two important episodes of LOST - “Solitary” and “Special.” So yeah, he’s connected to the BR boys in some fashion - but why these SLUSHO pics with the HEROES cast? The only explanation is a vague one (you’re shocked, I can tell):
Now, the next group of photos falls into the “don’t ask/don’t tell” category. I credit Greg Yaitanes for staging all these pix, under the supervision of Joe Pokaski. Their cultural significance will become clear in the coming months, so… pay attention!
For my fellow ALIAS fans, I would have to say that the following two pics were my faves:


And for those who watched Monday’s episode of HEROES, that cup that Elle (Kristen Bell) was drinking out of in her car while she waited with Mohinder at the beach should look VERY familiar
Now, what the hell does this have to do with Cloverfield? No idea - but it’s fun, isn’t it? 