Archive for the ‘Marketing’ Category

FRINGE: Critical mass…reached

Thursday, September 4th, 2008

I love FRINGE. You guys know I do.

But I’m at the point now that if I read ONE MORE article or interview about FRINGE, then I’m going to hurl. This is coming from someone that has been a part of a media frenzy before - I have lived and breathed the media coverage of LOST much more than your average fan. Heck, I have even co-written a book about it eating my life. But this FRINGE stuff…it is just way way out of hand.

There is something to be said about mystery. There is something to be said about anticipation. At this point, I feel FRINGE has reached “critical mass” - aka the “put up or shut up” phase for their potential fandom. Face it - no other television show, in the history of television shows, has had THIS MUCH build up…this much pre-pilot hype. I’ve seen the pilot (the legal version) and it is hella awesome, but there is no way it is going to come even close to fulfilling this massive weight of expectations that has been bestowed upon it and the series. Nothing short of the cure for cancer or the formula for immortality could appease the level of expectations that exist at this point.

As aggravating as that is to me…I am also sickeningly happy that there will be those who are disappointed by the pilot once it airs. Why? Because it will give everyone something NEW to talk about and debate. As I said in my “pissing in an empty pool” post, there has been a whole lotta riggermarole over practically NOTHING at this point. A million interviews with JJ/Alex/Bob/Jeff/Bryan and you will never get more out of them than they are willing to say, so most of the interviews from the past month or so have been the SAME thing, over and over again, just asked in slightly different ways. The Fab 5 are GOOD. They are EXPERTS at handling the media. In fact, their media savvy should be a testament to every other show out there. But even the Fab 5 cannot prevent the inevitable backlash that will come after the Pilot airs next Tuesday. In fact, they should embrace it.

Again you may say, “how can you say that?” Because, as sick as I am about the over-the-top media coverage of a show that has yet to air, I KNOW that once the cards are laid out on the table and the critics line up to take their pot shots at the new kid on the block (SO to Danielle) - this show will hold up. It is NOT going to appeal to everyone and it is NOT going to miraculously come out on the other side completely unscathed by vicious TV critics who live to tear down, especially something so shiny and bright and media-saturated as FRINGE. But this show has the meat, the creativity, the depth, the acting, and design to stand up under the intense microscopic examination it will be receiving. Once the wrapping paper has been peeled off, there is something REAL underneath that should appeal to a fairly large fanbase. And I am DEFINITELY ready to get past the packaging…aren’t you?

FRINGE: TVWeek investigates The Pattern

Tuesday, July 1st, 2008

There is a pretty thorough article about the various forms of advertising that FOX and BR are using to draw in potential viewers for FRINGE by Joe Adalian at TVWeek.com. It looks at the viral marketing, normal/pseudo-normal advertising avenues, plus the funky radio ads that have cropped up - and includes a link to hear the radio ads. There is mention of something called “The Pattern” which seems to keep cropping up. What’s with that anyway? :)

Thanks to Joe for sending me his own link - I’m all for blatant pimping, as long as what you’re pimping is worth my time.

FRINGE: Pics from Upfronts (including the COWS)

Sunday, May 18th, 2008

Another good FRINGE fansite link has been sent to me - and they have some pics from the FOX Upfronts, including the COWS.

You can find those pics by clicking HERE. The link for the main page of the site is below:

http://www.the-fringe-element.com

Thanks to Rick Orci for the heads up.

FRINGE: Trailer

Friday, May 16th, 2008

Thank the internet gods - you can see the trailer for FRINGE by clicking HERE.

The trailer is epic. You know that movie-like feeling you got the first time you saw an ad for LOST? Yeah, it is THAT cool. Plus, it ironically (or not) also involves a plane.

Thanks to http://fringetv.blogspot.com for finding the link.

FRINGE: Cows Take Manhattan

Friday, May 16th, 2008

Those lucky stiffs over at Zap2it’s From Inside the Box blog were at the FOX Upfront and got to see the infamous COWS. Alongside the cows were the FRINGE street team handing out cards and apples.

*seethes with jealousy*

Though I guess the fact that I actually know what the cows mean would make some of those peeps at From Inside the Box jealous of me, yeah? ;)

FRINGE: Links and Sneak Peeks Vids

Friday, May 16th, 2008

Cast Photo S1
Photo property of FOX, Warner Bros. and Bad Robot

First off, I want to direct y’all to a blog that will be THE place to find out anything and everything about FRINGE. As much as I’d like to say RIGHT HERE, there is just no way that I will have the time. So, for all your FRINGE obsession needs, be sure to bookmark or grab the feed for the following blog:

http://fringetv.blogspot.com

It is being run by this nice guy named Edward, who in the past couple of months has started that blog, a forum, a Facebook group, a Wiki and even a Flickr account for FRINGE fans. He is made of AWESOME.

From FOX, we have a few new links as well:

Official FOX SiteThough they misspelled Bob Orci’s name - UGH - it’s ROBERTO…not ‘Romberto.’ It’s fixed now ;)
Programming Information — Which for now has a breakdown of the characters, actors and premise for the show. Go check it out.

But the BESTEST thing to pop up yesterday for FRINGE were these two sneak peeks - SQUEE!

The premiere date is now in the sidebar. FRINGE will air Tuesday nights on FOX at 9/8 Central, following HOUSE.

STAR TREK goes viral

Thursday, January 24th, 2008

With the winding down of CLOVERFIELD’s massive viral campaign, I guess those Paramount peeps had a little extra time on their hands. According to this article from EmpireOnline, the STAR TREK viral campaign has begun…

Find LOST in Marvel Comics

Thursday, January 24th, 2008

This is kind of cool. Check out this press release from ABC Medianet:

DISCOVER “LOST” IN MARVEL COMICS

ABC Marketing Places Key Visual References from the Hit Show in Popular Marvel Comics, Including Uncanny X-Men, Incredible Hercules, Thunderbolts and Wolverine Origins

Now fans can discover elements from the hit series “Lost” in Marvel Comics. ABC marketing has strategically placed images and references from the show in various comic books, including Uncanny X-Men, Incredible Hercules, Thunderbolts and Wolverine Origins on sale now. Examples of “Lost” references include a “Lost” poster, the number 6, and the slogan “Find Yourself” in the latest editions of numerous Marvel comics throughout the month. Expect more “Lost” placements to pop up in comic books on stands January 23 and January 30.

Someone will have to send me scans, so I can post them here for everyone to see ;)

“Six Degrees” launches viral campaign

Monday, October 9th, 2006

I’m not sure how I feel about this new viral campaign that Six Degrees is using. The tag line for the article:

Television company ABC is reportedly employing real people to get a viral campaign on track that’s promoting its recently launched show Six Degrees. Good looking, well dressed young actors are hired to slip handwritten notes to people in public places, inviting them to contact them online.

I’m not sure how I’d feel about strangers approaching me in the subway — spent too much time on the MARTA in Atlanta, I guess. But it is different.